网站推广不仅仅是对网址、首页的推广
Website promotion is not just about promoting website addresses and homepage
网站推广不应只重视首页的推广,而是要注重整体推广效果。因为网站推广的目的并不是为了让用户记住网址,而是为了获得更多的潜在用户,直到增加企业收益的最终目的。
Website promotion should not only focus on the promotion of the homepage, but also on the overall promotion effect. The purpose of website promotion is not to make users remember the website address, but to gain more potential users and ultimately increase the company's revenue.
2、网站推广效果的影响因素是多方面的
2. The influencing factors of website promotion effectiveness are multifaceted
网站推广受到多方面因素的影响,尤其是网站基本要素的影响,如网站结构、功能、内容等。
Website promotion is influenced by various factors, especially the basic elements of the website, such as website structure, function, content, etc.
3、网站推广还要考虑外部环境因素
3. Website promotion also needs to consider external environmental factors
网站之所以需要进行推广,还有一个重要原因是因为行业环境因素,同一个行业有太多来争夺有限的潜在用户。
Another important reason why websites need to be promoted is due to industry environmental factors, where there are too many competitors in the same industry competing for limited potential users.
4、网站推广的作用表现在多个方面
4. The role of website promotion is manifested in multiple aspects
网站推广应取得的效果是多方面的,如网站访问量增加带来直接销售的增长、网络品牌的提升等等。
The effects that website promotion should achieve are multifaceted, such as increasing website traffic leading to direct sales growth, enhancing online brands, and so on.