网站优化是企业进军互联网必然的选择。通过对企业的网站进行网站优化（搜索引擎优化），使企业网站对搜索引擎更加友好，提高企业网站在搜索引擎中的排名，增强企业的宣传推广效果。搜索引擎优化，是影响客户网站在搜索引擎排名的最主要的因素。由于各个搜索引擎考虑的侧重点不同，所以在不同的搜索引擎上搜索出来的结果也是不同的。
Website optimization is an inevitable choice for enterprises to enter the Internet. By optimizing the website of the enterprise (search engine optimization), it can make the website more search engine friendly, improve the ranking of the enterprise website in search engines, and enhance the promotional effect of the enterprise. Search engine optimization is the most important factor affecting the ranking of customer websites in search engines. Due to the different focuses considered by various search engines, the results obtained from searching on different search engines are also different.
从易用性来说，网站优化的原因有：最早的网站可能存在每当主流浏览器升级时，刚刚建立的网站就有可能过时的问题，这就需要升级或重新建造一遍网站；为了使网站兼容Netscape和IE，网站不得不为这两种浏览器提供不同的代码；每当新的网络技术和交互设备出现后，也需要制作新版本来支持这种新技术或设备，如支持手机上网的WAP技术；网站代码臃肿浪费了大量带宽。
In terms of usability, the reasons for website optimization include: the earliest websites may have the problem of outdated newly established websites whenever mainstream browsers upgrade, which requires upgrading or rebuilding the website; In order to make the website compatible with Netscape and IE, the website has to provide different codes for these two browsers; Whenever new network technologies and interactive devices emerge, it is also necessary to create new versions that originally supported these new technologies or devices, such as WAP technology that supports mobile internet access; The bloated website code wastes a lot of bandwidth.
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